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The stoic resistance of small businesses against multinational corporations

The stoic resistance of small businesses against multinational corporations

In 2020, the European Commission accused Amazon, the American multinational e-commerce company, of abusing its dominant position to exploit non-public data (such as the number of goods ordered and shipped to customers or the number of visits to offers) collected in stores on the online platform to gain a competitive advantage over retailers when… It acts as a competitor to them, offering its own more convenient products. This is just one of many examples of what can be defined as the battle of David vs. Goliath, the Battle of the Little Shops and…

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