Tim Stewart, Microsoft’s chief financial officer, explained the possibility of some areas having access to the Internet in the future Flow cloud Of games on Game arcade Simply by looking Advertising. The Xbox CEO touched on the topic at the Wells Fargo TMT Summit, specifically pointing to some emerging markets.
Stewart: “The idea I want to talk about is streaming games via xCloud, where a Game Pass Ultimate subscription allows you to stream hundreds of games to any device that can browse the web.
In regions like Africa or India or Southeast Asia, and maybe places where consoles aren’t the first choice, we can suggest, “Hey, would you like to watch 30 seconds of ads and then get two hours of live gameplay?”
As you know, in Africa, 50% of the population is 23 years old or younger, with a growing income base, all using mobile phones and mobile devices. However, in general, many people do not have a high disposable income.”
Stewart went on to explain how this business model allows it to attract hundreds of millions of potential players, who otherwise would not have access to many video games. In short, this is another part of the plan Phil Spencer To bring Xbox video games to as many screens as possible, even in regions less receptive to video games. However, it is clear from the discussion that we are unlikely to see a similar plan proposed in economically advanced markets such as ours or those of the United States.