Before the movie “Wonka” was shown, an advertisement called on you not to eat animals: this had never happened in the cinema before

'Eat Different' film campaign asks audiences in 1,800 cinemas to eat plants, not animals, inspired by the desire for change in Wonka's song 'Pure Imagination'

the countryside Eat differently Premiering for the first time ever in movie theaters across the United States, it is a public service announcement that highlights the transformative power of thinking and… Eat differently.

A 60 second spot is displayed Before the new movie “Wonka”starring Timothée Chalamet, Hugh Grant and Academy Award-winning actress Olivia Colman, is showing in 1,800 movie screens across the United States now through Christmas Eve and ends with the message: “Eat plants, not animals“.

The ad, created by BAFTA award-winning director Alex Lockwood, blends the spirit of Willy Wonka with a passionate message urging viewers to dream of a world where kindness includes everyone.

The ad is inspired by the song “Pure Imagination” by Wonka

According to Lockwood himself, the commercial was inspired by the famous song “Pure imagination” by Wonka (playing in background) whose lyrics are particularly poignant and relevant as they relate to the treatment of the animals with whom we share the earth. In particular, the song calls on everyone to Change the world With small and large gestures because “There is nothing stopping you“.

“Wonka” was chosen to air the commercial because the film reflects the belief that we are all dreamers of dreams Every one of us can make a difference. The theme of the ad is how artists can and do change the world, which is why it depicts celebrities Icons from the world of music, cinema and art Who are committed to making a difference in the well-being of animals, the planet and the health of people. In fact, it features celebrities like Billie Eilish, Joaquin Phoenix, and Natalie Portman, all of whom are known vegans.

The ad is the third installment of the Eat Differently initiative, which supports plant-based diets and includes a billboard campaign in San Diego and a drone demonstration in New York in September.

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source: Eat differently

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