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M&C Saatchi reorganizes and launches the acronym Sport & Entertainment Europe: Carlo Noceda is CEO

M&C Saatchi reorganizes and launches the acronym Sport & Entertainment Europe: Carlo Noceda is CEO

M&C Saatchi plc (“M&C Saatchi”) today announced the reorganization of its UK operations into a single group providing a comprehensive connected creative services offering for the UK and Europe, in line with its focus on a more collaborative operating model across the network. Marcus Beavers He has been appointed UK group CEO and will lead the new structure, overseeing both the UK sports and entertainment agency and a new UK agency, bringing together advertising, export, global and social issues businesses in London. This transformation creates a superior portfolio, unlocking value for both employees and customers. This significantly enhanced offering enables M&C Saatchi to more effectively leverage group-wide excellence, leveraging the existing depth of senior leadership with our broader ambitions to enhance regional strength.

To further accelerate the strong growth of the Group’s existing offerings in the Sports and Entertainment sector in Europe, it has also been created M&C Saatchi Sports & Leisure Europe. This new offering brings together M&C Saatchi’s sports and leisure capabilities in the UK, Germany and the Netherlands, with a focus on connected creativity to solve branding and marketing challenges. This will include a deliberate focus on executing targeted M&A opportunities to accelerate growth, build scale and add new capabilities.

Carlo Noceda (Pictured) He has been appointed CEO of M&C Saatchi Sport & Entertainment Europe to lead the pan-European expansion plan. The Director brings with him a wealth of creative experience in the sports and entertainment sector and takes on these responsibilities in addition to his leadership of the wider group in Europe and his role as President of M&C Saatchi Italia. Noseda will be supported by Richard Thompsonwho will become Non-Executive Chairman of M&C Saatchi Sport & Entertainment Europe, expanding his current role as Chairman of M&C Saatchi UK and bringing with him more than 25 years of experience in the sports and entertainment sector.

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In line with his new expanded responsibility in the UK, Marcus Beavers will lead the UK Sports and Entertainment business, working closely with Noceda and Thompson on pan-European opportunities. Steve Martin, Global CEO, M&C Saatchi Sport & Entertainment, and Jamie Wynn Morgan, UK CEO, M&C Saatchi Sport & Entertainment, will leave M&C Saatchi Sport & Entertainment UK, following a period of sabbatical.

Zillah Byng ThorneM&C Saatchi CEO said: “Today’s announcement underscores our group’s focus on building an improved and more collaborative operating model across M&C Saatchi. It reflects our ambitions to accelerate our growth trajectory, adding significant scale in Europe, particularly in the exciting area of ​​sports and entertainment. I am delighted that Marcus is leading our plans in the UK, and that the new streamlined structure will allow our clients to better benefit from our comprehensive and pioneering creative offering.” Our sports and entertainment business has evolved significantly over time, and as we look to accelerate our next phase of growth, I am delighted to have Carlo leading our ambitious European plan, with the support of Richard and Marcus. I would also like to take this opportunity to thank Steve and Jimmy for the invaluable roles they have played during their time here. Looking to the future, we see a real opportunity to expand our offering and accelerate growth in the sports and entertainment sector through M&A activities in Europe, and we are actively evaluating new opportunities.

“The strength of our group lies in the many connected professionals who offer deep and diverse skills. By focusing on creating a more collaborative operating model, we will be better positioned than ever to provide our clients with leading creative solutions. “I am delighted to become Group CEO in the UK and look forward to achieving the next stage of our growth,” Beavers commented.

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“I am delighted to be appointed CEO of our sports and entertainment offering in Europe. M&C Saatchi is known for its unique blend of expertise and creativity, and we have exciting plans as we take our sports and entertainment offering to the next level. Our customers increasingly want a single, pan-European platform that is fully activated and configured to their needs. “Today’s news represents another step towards our group’s plan to do just that, ensuring every client has full and immediate access to our full creative offering,” Noceda said.