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M&C Saatchi launches a new strategy for the UK and Europe.  Carlo Noceda has been appointed CEO of the newly formed M&C Saatchi Sport & Entertainment Europe

M&C Saatchi launches a new strategy for the UK and Europe. Carlo Noceda has been appointed CEO of the newly formed M&C Saatchi Sport & Entertainment Europe

M&C Saatchi Announces the reorganization of its operations in the United Kingdom one group It delivers an innovative, full-service, connected offering for the UK and Europe, in line with its focus on a more collaborative operating model across its network.

Marcus Beavers has been appointed CEO of the UK group He will lead the new structure, overseeing both the UK sports and entertainment agency and a newly created UK agency, bringing together advertising, export, global and social issues businesses in London.

To continue to accelerate the growth of the existing sports and entertainment offering in Europe, The group also created M&C Saatchi Sport & Entertainment Europe. This new offering brings together M&C Saatchi’s capabilities across the sports and entertainment sectors in the UK, Germany and the Netherlands, with a focus on connected innovation to solve marketing challenges.

Carlo Noceda has been appointed CEO. He takes on this responsibility in addition to his leadership of the group in Europe and his role as President of M&C Saatchi Italia.

Noceda He will be joined by Richard Thompson, Who will become Non-Executive Chairman of M&C Saatchi Sport & Entertainment Europe, expanding his current role as Chairman of M&C Saatchi UK and bringing with him more than 25 years of experience in the sports and entertainment sector. In line with his recently expanded remit in the UK, Beavers will lead the Sports and Entertainment business in the UK, working closely with Carlo Noceda and Richard Thompson on pan-European opportunities.

M&C Saatchi Sport & Entertainment global chief executive Steve Martin and M&C Saatchi Sport & Entertainment UK chief executive Jamie Wyn Morgan will step down.

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“I am delighted to be appointed CEO of our sports and entertainment offering in Europe. M&C Saatchi is known for its unique blend of experience and creativity, and we have exciting plans to take our sports and entertainment offering to the next level. Our customers increasingly want a single pan-European platform that is fully activated and shaped to their needs. Today’s news represents Another step towards our group’s plan to do just that, ensuring every client has full and immediate access to our full creative offering,” commented Noseda.