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Hearstin Slim Treatment.  In the United States, staff cuts in marketing and sales of Mary Clare.  UK city and country closed

Hearstin Slim Treatment. In the United States, staff cuts in marketing and sales of Mary Clare. UK city and country closed

In the United States, the cutting of marketing staff, the future sale to the American newspaper Mary Clary. In the UK, Down and Country closed, and collaboration with the American Parent Company began

Debbie Sirisella

Like Conte Nost, the American group Hearst is reviewing its editorial strategies for a sharp decline in advertising and changes in consumption patterns caused by the epidemic. There will be repercussions on Italy as well, where a meeting between the company and internal unions CDR and RSA is set to take place next week.

Meanwhile, in the United States they expressed a desire to guarantee good layoffs for 600 of the 2,200 employees in sales and marketing services. The cuts at the moment did not bother the editorial staff: “The press segment is strong, but epidemiological media has accelerated trends in consumption and application behaviors, so we need to innovate sales and marketing structures to better respond to advertising and investment in customer needs. .

An important move came last Tuesday when it announced the acquisition of a five-year joint venture between British publisher Future, Hearst Magazine and the French company Mary Claire Album, produced by Mary Claire US for the past 27 years. , Becomes newspaper publisher in the United States.
As announced by the Fashionista website, Future CEO Jill Byng-Thorne, who already publishes Mary Clary Britain, said: “Our continued growth and success is a testament to how our strategy works. We have achieved fantastic results by expanding the Mary Clary UK brand. With our experience in terms of relationships with the public, e-commerce and sites, I hope we can create an opportunity for Mary Clare to significantly nurture even the American people. ”

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Hearst’s News for European Strategies and its English subsidiary National Magazine have announced the closure of Downtown & 20% of its current 800 employees. “Our staff, Hearst, must always work closely with us. We can drive increased subscriptions to print editions and increased digital and e – commerce revenue,” said James Wildman, President of Europe and CEO of Hearst Magazines. A strategy that affects publishers as well.