YouGov study: Most used streaming platforms for following sports

And Amazon Prime The favorite streaming platform for Italians to follow sports. Analysis and research site YouGov conducted a study indicating that Italians who regularly follow different sports on different media platforms are nothing more than mere gods Two-thirds of the population (67%).

The study reveals that the preferred way to follow live sports is still there the televisionwith approximately six out of 10 fans in the same ratio 58%. I live feed It is selected by 27%while the 24% read sports content in electronic or paper magazines.

Among the different Betaform flow Which provides sports content to its users, is chosen by Italians Amazon Prime Per 28%followed by DAZN and Netflix are already close to 15%, YouTube TV (13%) H Sky Sports at 11% discount. This is the general picture emerging from Italy where YouGov conducted the same study in other markets e.g United Kingdom, France and Spain.

If reading sports content on paper or online ranks third in France and Italy, it holds up in Spain and the United Kingdom, where it maintains second place. However, television is at the top of preferences in all four countries Rates are 68 and 67 percent in the United Kingdom and France, while in Spain the percentage drops to 55 percent.

In a world that is hyper-connected 24 hours a day, even me Social media They provide solid information, and if in Italy it does not appear in the top three, in France it is actually in second place, while in the UK it is in third place. Finally, only in Spain does he play a role radio As a source of information for athletes, which 29% use to keep up with the latest developments.

back to italy, Half the fans prefer it Watch the entire sporting event, higher than any other country. the 20% prefer to watch special clips or clipswhile the 21% watched the match and highlights. Finally, the 9% look at neither one nor the other Here, Italy obtained the lowest percentage, albeit slightly, among the other countries included in the study.