seven years ago
The company’s top management relied on the American Advertising Agency “
Leo Burnett
To restart the Alitalia tag afterwards the Union, Emirates Airlines bought 49% of the shares. The advertising campaign, which takes advantage of the massive use of social media, provided a
Planes
With social colours. What made it special was the presence of promises, written by some employees, along the entire device. Since the ink for the more classic markers will wear off after a few hours of flight, due to high-altitude weather conditions, the company decided to make them permanent using a technology
Unmodified flight
.
After the show, l
six years
Until the bankruptcy of Alitalia, Airbus flew
for all of Europe
He displayed this special poster at all the airports he visited. From December 15, 2021, date
shame
From the tri-color airline, ETA repurchased the previous airline’s air buses, and apparently forgot about it
A320
. However, a month later, that plane was also purchased by Ita Airways and will return to flying on the promises of its former employees, even the airline
It will replace the old livery
white with blue;
“Internet trailblazer. Travelaholic. Passionate social media evangelist. Tv advocate.”