Den Haag, known as The Hague in Italy, will be the first city in the world to ban advertising for brands and products that use fossil fuels. The Dutch capital’s city council has decided that from next year it will no longer be possible to advertise petrol stations, petrol cars, cruises or air travel in public places.
It is a courageous vote that goes beyond what has been decided in other major cities in the world. Sydney to EdinburghUntil now, advertising messages on walls or large billboards have only been removed through agreements with operators.
The Hague does not want to risk years of negotiations that often lead to wasted time and even obstruction. As of January 1, 2025, anything that directly refers to advertising will no longer be able to appear on billboards. Fossil fuels.
A little like Ban on advertising cigarette brands, Which was imposed by imperial law, in the name of the struggle for a clean environment.
The United Nations has called for a ban on gasoline advertising.
After all, it was United Nations Secretary-General António GuterresLast June, to call on countries around the world to ban advertising from oil, gas and coal companies. Defining companies frankly“Godfathers of climate chaos.”
The non-profit association celebrated the Dutch capital’s decision. Fossil fuel free advertising He is satisfied. “The Hague has shown the courage to address the climate crisis. And it is possible to do so through domestic law. This decision could have Snowball effect around the world.”
Amsterdam has limited its advertising ban to the metro and in the historic city centre.
Some campaigns are already underway: Edinburgh City Council Banned the promotion of high-carbon products in city-owned spaces, from billboards to bus stops.
In Australia there is a case Sydneywhere the city council voted to impose restrictions on advertising and also on sponsorship by fossil fuel companies.
And so the Hague passed Amsterdam Three years ago, the Scottish capital took a similar step but limited advertising spaces to the underground and in the historic centre.
– Subscribe to our newsletter and channel YouTube –
“Internet trailblazer. Travelaholic. Passionate social media evangelist. Tv advocate.”
