(Telebursa) – The Italian sports economy represents 3.9% of GDP National 2023 represents an excellent business card to promote the value and values that characterize Made in Italy. This and much more was discussed today, September 20, 2024, at an event titled “How Italy creates economic and social value through sport” held in Italian Embassy in London.
The initiative was organized by Avis Bank In cooperation with the embassy, it was also an opportunity to present Economic impact forecasts That the Olympics and Paralympics Milan-Cortina 2026 It will have an impact on the development of the Italian sports economy and, in general, on the country’s system.
The event was opened with an institutional greeting from the Italian Ambassador to the United Kingdom, Inigo Lambertini. To follow up, Carmelo CarbottiThe Head of Marketing and Strategic Research at Banca Ifis presented the data issued by the Italian Sports System Observatory and commented on in a roundtable attended by: Anna FerrinoCEO of Ferrino SpA and President of Assosport; David PiccoloCEO CAPA; Matteo CassinaOwner and CEO of Passoni. At the end of the evening, the Consul General of Italy in London, Domenico Bellantoni.
The event awaits Italy weekend runa non-competitive foot race organized by the Consulate General for the first time, is scheduled Kensington Sunday September 22, 2024.
The Banca Ifis study is available at https://www.bancaifis.it/app/uploads/2024/09/MW_OsservatorioSportSystem_Londra2024_definitivo.pdf.
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