Trade A Tape stays competitive 39 years later

Superheroes have never been more popular but the medium that created these heroes has come on harder and harder times every year.

One store in Lincoln has continued to find success for 39 years though.

Trade A Tape, located at 145 S. 9th St., has battled through competition and hard times to remain the only comic shop in Lincoln. A large part of that is due to owner Larry Lorenz, who took over the business when he was 19.

“I think most of it is Larry’s business sense,” John Doan, an employee for the last 12 years, said about why the shop has remained successful.

Doan said there are many regulars that come in to the shop but they are seeing less and less young people. Many of their customers have been coming in for years though.

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