SPORTSTAKE: New tickets create more problems, not solutions

By Kyle Cummings

In my three years of holding student season football tickets, I have only had to sell two of them. Between the two, I made a total of a whopping $30. Granted, I gave one away to a friend, the second I sold for only $9 over the face value price.

Kyle Cummings/Sports Columnist

Yeah, I’m an idiot.

I understand I could have made much more than this, but I chose to just get rid of my ticket and give someone who wants to go to the game a break. That could’ve been an extra $40 or $50 bucks in my pocket for beer or fast food. Even though I don’t try to make a living off selling tickets, if students are capable of making a little money, more power to them. I just hope they can sleep at night knowing they completely hosed an innocent freshman.

I can’t tell you how many times I have watched students agree to buy ridiculously overpriced football tickets.

A couple years ago students were buying single game tickets for upward of $300 dollars and I’m sure there were probably some going higher, that was just the most expensive I happened to notice. That’s a 1,329-percent profit margin on a $21 dollar ticket.

The university needed to step in to stop the greed and they did. While I commend the efforts the University took, the new system is just not working.

I can accept the fact that my friend has been escorted to a private line every game because her NCard does not scan correctly. I can overlook the several students who argue with workers at the gate on if their NCard held a valid ticket. I can even understand that I even know a student who has held two of the same ticket on her account, despite the University’s warning that this was impossible.

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I don’t approve of the lack of communication between the Husker Ticket Office and the students. The first email I received about the new electronic tickets came on August 31st. The day before the first game. Since then, students have been receiving an email periodically, which tells me the system has been anything but smooth this year.

While UNL never gave one reason in particular for the change, the largest problem the ticket office faced was student scalpers. I know a couple of people who would buy and sell tickets for a huge profit and guess what? They’re still doing it this year. So not only has the new system brought complications and confusion, but the main concern to change tickets is still a problem.

I do think student scalping ticket prices have gone down tremendously this year, but not because students can’t get away with it. The demand just isn’t there this season.

Very little was actually accomplished by transitioning to electronic tickets. I will say validating tickets has become much easier, as non-students may pay the fee when they print their ticket. But overall, the current system needs serious reworking. Stopping student scalpers is going to be nearly impossible; they are creative enough to find ways around even the most airtight plans.

Next time the university wants to change something as dear to students as football tickets, keep the student body informed.

I’m not a communications major, but I realize its importance.

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